Together with the major technological and structural changes in the course of the transformation of the automotive industry, the need for an upscaling of employee qualifications increases as well. In order to secure jobs in Baden-Württemberg in the long term and develop them in future fields of work, the topics of learning and qualification are key. This is supported by the mission “Dialog format for transfer qualification and readiness for change”, which will create an opportunity for the automotive industry to exchange business practices and ideas. Companies can report on their experiences and discuss challenges, best practices, and lessons learned with regard to qualification concepts, changing job activities and improving employees’ readiness for change. The dialog format started with three events in 2023 and is integrated into the Landeslotsenstelle Transformationswissen BW advice center.