1. Possible business models involving mobility data and roles of the federal state, state & the economy
Generally spoken, mobility data are not new territory for the state, the economy and society. However, this is an area that is characterized by increasing technical and economic dynamics resulting from new technologies, conflicts of interest and roles assigned among the various stakeholders. The stakeholders involved in the focus topic of data took this starting point as an opportunity to discuss, among other things, the different roles in the dealing with mobility data with regard to data-based business models, opportunities of data monetization in relation to protection regulations and data sovereignty, and aspects of digital competencies. The working group's findings and recommendations for action were summarized in a report. The report was presented at the conference in Brussels in November 2022. Report: What will be the role of the state & which business models can be developed based on the targeted utilization of mobility data?
2. Further development of MobiData BW
MobiData BW is a central data platform for the exchange of mobility data across different modes of transport in Baden-Württemberg (public transport, parking, mobility services, infrastructure data, traffic information, etc.) and follows the open data approach for a liberal provision of data. The current further development of MobiData BW includes, in particular, the connection of the state's traffic and roadworks data, the expansion of its own open source integration platform for mobility data and the linking of MobiData BW with the Mobility Data Space. Within the framework of the Strategic Dialogue for the Automotive Sector in Baden-Württemberg (SDA) it must be further clarified which data, information, or services are to be included in MobiData BW from the perspective of external partners that are currently not available. These needs of the industry will be worked out in workshops.
3. Scalable digitalization competency for municipalities
Since the launch of the Intelligent City Performance project, an initial version of the software platform has been developed and is being implemented in the first cities and communities together with our partner energiedata 4.0(smart lighting). The focus is on municipalities in Baden-Württemberg and Germany, and, in the future, also in Europe. Via sensors, smart lighting can also provide data for use in software platforms, allowing municipalities to optimize their traffic flows, control lighting based on demand, or reduce power consumption across sectors. In addition, private enterprises such as logistics service providers can use the data to optimize their trips, thus providing another viable business model for the platform. All of this contributes to the United Nations’ strategic Development Goals and provides opportunities to reduce CO emissions.
4. Citizens' dialog on mobility data
The collection, processing and transfer of data are important prerequisites for the development and provision of digital mobility services. Currently, the handling of data is primarily considered from an economic and transport perspective. However, little is known about social preferences.
What is important to citizens when it comes to mobility data? To find out, the ‘Citizen Dialogue on Mobility Data’ project was carried out on behalf of the Civil Society and Citizen Participation Unit of the Baden-Württemberg State Ministry with technical support from e-mobil BW as part of the Baden-Württemberg Automotive Industry Strategy Dialogue. The project was led by the Joint Innovation Hub of the Fraunhofer Institute for Systems and Innovation Research ISI and was carried out between July 2023 and May 2025. At the beginning, two face-to-face and two online workshops were held with around 30 citizens from Baden-Württemberg each (a detailed description of the results of this project phase can be found here in the interim report). The impressions from the workshops were then validated using a standardised online survey. A total of 1,377 citizens from Baden-Württemberg (adjusted 962) between the ages of 18 and 69 took part in the study.
Discussions with citizens revealed scope for action and enabled the following recommendations for policy and business to be derived:
1. Digital infrastructure: The quality of the digital infrastructure is crucial for the acceptance and use of digital mobility services. It is therefore the task of policy and business to improve this, especially in rural areas.
2. Data integration and bundling: Citizens demand digital mobility solutions that combine different modes of transport and use and manage data across providers. The public sector can take on the development and provision of these services, as it enjoys greater trust than other actors.
3. Data protection and transparency: Citizens value confidentiality, data protection and security when it comes to the use of their data. Therefore, the handling of mobility data must be made transparent and explained in an understandable way.
4. Data added value and visibility: Citizens should be informed about the added value that results from the use of their data. Companies can increase the willingness to share data by demonstrating the added value that data use offers in the form of new products and services.
5. Target group-specific approach: The advantages should be presented in a target group-specific manner, as there are differences in the willingness to share mobility data between rural and urban areas, men and women, and different age groups.
The final report can be found here: Citizen dialogue on mobility data. Final report (only in German)
Further information on the project: Citizen dialogue on mobility data (2023-2025) - Fraunhofer ISI (only in German)
The project will be completed by the end of 2024. The results from the citizen dialogues will be validated in the second half of 2024 by means of a representative population survey.
Parties Involved
