Baden-Württemberg
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Clarification of roles in the area of mobility data

1. Possible business models involving mobility data and roles of the federal state, state & the economy

Generally spoken, mobility data are not new territory for the state, the economy and society. However, this is an area that is characterized by increasing technical and economic dynamics resulting from new technologies, conflicts of interest and roles assigned among the various stakeholders. The stakeholders involved in the focus topic of data took this starting point as an opportunity to discuss, among other things, the different roles in the dealing with mobility data with regard to data-based business models, opportunities of data monetization in relation to protection regulations and data sovereignty, and aspects of digital competencies. The working group's findings and recommendations for action were summarized in a report. The report was presented at the conference in Brussels in November 2022. Report: What will be the role of the state & which business models can be developed based on the targeted utilization of mobility data?

2. Further development of MobiData BW

MobiData BW is a central data platform for the exchange of mobility data across different modes of transport in Baden-Württemberg (public transport, parking, mobility services, infrastructure data, traffic information, etc.) and follows the open data approach for a liberal provision of data. The current further development of MobiData BW includes, in particular, the connection of the state's traffic and roadworks data, the expansion of its own open source integration platform for mobility data and the linking of MobiData BW with the Mobility Data Space. Within the framework of the Strategic Dialogue for the Automotive Sector in Baden-Württemberg (SDA) it must be further clarified  which data, information, or services are to be included in MobiData BW from the perspective of external partners that are currently not available. These needs of the industry will be worked out in workshops.

3. Scalable digitalization competency for municipalities

Since the launch of the Intelligent City Performance project, an initial version of the software platform has been developed and is being implemented in the first cities and communities together with our partner energiedata 4.0(smart lighting). The focus is on municipalities in Baden-Württemberg and Germany, and, in the future, also in Europe. Via sensors, smart lighting can also provide data  for use in software platforms, allowing municipalities to optimize their traffic flows, control lighting based on demand, or reduce power consumption across sectors. In addition, private enterprises such as logistics service providers can use the data to optimize their trips, thus providing another viable business model for the platform. All of this contributes to the United Nations’ strategic Development Goals and provides opportunities to reduce CO emissions.

4. Citizens' dialog on mobility data

In mobility, a large amount of data is generated and distributed, for example on the position or condition of a vehicle. At the same time, data forms the basis for the organisation of mobility services and the optimisation of traffic flow. The preferences of society have so far been largely ignored.

For this reason, the Joint Innovation Hub of Fraunhofer ISI conducted a citizens' dialogue on mobility data in Ulm and Biberach an der Riß on behalf of the Ministry of Transport and the State Councillor's Office at the Baden-Württemberg State Ministry and with technical support from e-mobil BW. The following conclusions can be drawn from the dialogue:

  • The participants had had both positive and negative experiences with mobility data: positive through mobile information (e.g. on the shortest route) and processes (e.g. for booking), negative through inadequate data quality and up-to-dateness as well as dependence on reception in the telecommunications network.
  • The participants were surprised by the amount of data generated by today's mobility. They criticised the fact that the players who collect and process data do not provide information about data processing. From the citizens' point of view, companies can collect data. However, neutral trustees should store and distribute it.
  • The protection of citizens' data is important to them. However, a tendency towards well-intentioned but overambitious data protection was expressed. They want transparency and self-determination in the use of data without being overwhelmed by a flood of information.
  • The use of data for what they see as beneficial purposes, in particular to improve mobility services and traffic flow, is very important to citizens and increases their willingness to share. Sustainability is indirectly associated with improved traffic flow, which is very important to them.
  • With regard to the contradictions and conflicts of interest analysed, it was found that transparency about data use increases individual willingness to share data.
  • Data was seen as a public good, but this does not rule out profit-orientated use.
  • The added value of data provision must be recognisable to citizens. In addition to the feeling of happiness and the positive social connotation, this was cited by the participants as a reason for the greater willingness to share data on social media.
  • The mobility needs of all social groups must also be taken into account as digitalisation progresses. This also applies in particular to people living in rural and urban areas, who have common but also specific needs that need to be met.

The project will be completed by the end of 2024. The results from the citizen dialogues will be validated in the second half of 2024 by means of a representative population survey.

Parties Involved

  • Ministry of Transport Baden-Württemberg
  • State Ministry of Baden-Württemberg- Office of Civil Society and Civic Participation
  • Ministry of the Interior, Digitalisation and Local Government Baden-Württemberg
  • AUDI AG
  • bitcom e.V.
  • bridgingIT GmbH
  • DEKRA e.V.
  • e-mobil BW GmbH
  • fastahead GmbH & Co. KG
  • Fraunhofer Institute for Industrial Engineering IAO
  • Fraunhofer Institute for Systems and Innovation Research ISI
  • FZI Research Center for Information Technology
  • Joint Innovation Hub, Fraunhofer Institute for Systems and Innovation Research ISI
  • Karlsruhe Transport Authority (KVV)
  • Mercedes Benz Group AG
  • MHP Management- und IT-Beratung GmbH
  • Nahverkehrsgesellschaft Baden-Württemberg mbH
  • PTV Group
  • Städtetag Baden-Württemberg (Association of municipalities in Baden-Württemberg)
  • Star Systems GmbH
  • State Ministry of Baden-Württemberg - Office of Civil Society and Civic Participation
  • Verband der Automobilindustrie e. V. (VDA)
  • Verkehrs- und Tarifverbund Stuttgart VVS (VVS public transport association)
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